Portal
Category
SaaS for Creative Production Service
My Role
Product Designer
Design System Designer
Collaborator
Xianzhi Liu
James Zhang
Why
Creative production faces inefficiencies due to fragmented communication and difficult coordination, leading to delays and lower client satisfaction.
What
Streamlining collaboration between agencies, clients, and external stakeholders.
AI Copilot + Project Dashboard
Project Overview
Project Milestone
Stakeholder Related Highlight
Add Action
Send Action to Stakeholders
Define Content
Stakeholder Management
Digital Asset Management
Delivery Markup
The Delivery Markup interface enhance client interaction with design deliveries. This interface allows clients to directly annotate and provide feedback on the designs through a freestyle markup tool, rather than just leaving textual comments. This approach enables clients to communicate their thoughts and modifications more effectively and creatively.
Effortless Feedback Anytime, Anywhere
Stay in sync with your projects effortlessly. Our mobile app allows clients to check status updates, track progress, and provide voice feedback directly from their devices. Make collaboration seamless, efficient, and intuitive, ensuring every stakeholder is aligned and every project stays on track.
Retrospective
speaking the language of users rather than business jargon
In the Portal project, a critical learning was the importance of aligning content with the user's mental model, particularly in navigating complex choices or during potential points of friction like unsubscribing. This approach emphasized the principle of "speaking the language of users, not business," ensuring that every interaction within the platform was intuitive and resonated with the users' expectations and workflows. This focus was instrumental in designing an interface where critical actions were simplified and made more approachable, thereby enhancing the overall user experience and ensuring smoother navigation through potentially negative moments. By consistently applying this user-centric communication strategy, we significantly improved the platform's usability and effectiveness in handling complex project management tasks.
